Facebook has an unprecedented ability to target specific audiences and users. There targeting can become so granular that a marketing pro practiced Facebook Ad targeting on his roommate, and it was so effective his roommate become paranoid. Life Events Targeting If your business depends on a specific event taking place in someone’s life, then […]
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Instagram: Is it right for your business?
Instagram can be a fantastic conduit if your product is very visually based. If you’re looking to expand your business in this particular social media platform, begin by first asking yourself these questions: The Most Important Question: Is It Worth it for Your Business? Like I said before Instagram is great for a […]
Leverage Social Proof for your Small Business
Word of mouth is often considered the best advertisement you can get, and also the hardest to drive. Human behavior is often driven by our impressions of other people. If my best friend says that The Drawing Board is a really awesome and tasty restaurant, you bet your bacon I’m going to go there. […]
Small Business Guide to Video Marketing
Its a really good idea to start having your business create videos to promote itself. I’ll tell you how after I show you why you should care. Video’s stock has gone up substantially. A Hubspot Research report stated that 4/6 top channels in which video is consumed are social media channels. If you look […]
Best Marketing Practices the Top 10% Use
Creative marketing is gas for the sales team. Yet 1 in 10 marketers says they’re highly efficient at their jobs. Why are 9 out of 10 marketers bad at their jobs? Well, marketing has rapidly changed over the years. What worked 10 years ago doesn’t work as effectively today. Video has become increasingly popular, […]
Geo-conquesting: Game Changer for Brick and Mortar Business
GEO-CONQUESTING: GAME CHANGER FOR BRICK AND MORTAR BUSINESS Geo-locating, aka. location data, geo-targeting, geo-conquesting or geofilters, is a location-based technology that opens up a brand new avenue for the enterprising businesses. For brick and mortar stores, this is a GAME CHANGER! What is it? Geo-targeting or geo-conquesting is the practice of targeting buyers that […]